The founder of TST came to me with the goal to create a logo that would stand apart in a crowded market of handmade candle and soap brands. At the heart of her business was a genuine love for people and a desire to create products that felt safe, pure and thoughtful for the home and body. We wanted the identity to reflect that care while still feeling elevated and sophisticated.

The final direction focused on clean typography, minimal details and a refined overall feel, allowing the brand to communicate both warmth and quality, a balance between heartfelt intention and timeless, high-end simplicity.